BGF Creative Agency Founder Travis Johnson Stars in "Hoorah 99" Alongside Ja Rule

NEW YORK - October 7, 2026 - BGF Creative Agency announces that its founder, Travis Johnson, stars in the upcoming feature film Hoorah 99 alongside rapper, entrepreneur and actor Ja Rule. The film is currently scheduled for release in February 2027, with its social media and promotional campaign beginning this fall.

Hoorah 99 is directed by Ashley Smith of Kleen Slate Creative, with ICONN Media, owned by Ja Rule, involved in the project and Ciesta serving as Executive Producer.

A dark crime comedy, Hoorah 99 follows Albert Johnson (Travis Johnson), a financially struggling Brooklyn father facing foreclosure who recruits his three teenage sons to rob a bank. As the plan spirals into chaos, Albert receives unexpected guidance from a spirit guide played by Ja Rule. The film blends crime, comedy and family dynamics in a story of desperation and loyalty.

The Hoorah 99 promotional campaign will be led by BGF Creative Agency President Taleia Collins. Collins will oversee publicity, promotional initiatives, media opportunities and brand relationships, working closely with the film’s creative and production team to build awareness ahead of its release.

“This is bigger than simply appearing in a film,” said Johnson. “It’s an opportunity to be part of a project with people I respect while continuing to build relationships between film, music, media and business. I’m excited about the movie, and I’m looking forward to everything that comes with the journey toward its release.”

The project arrives as BGF Creative Agency expands its work with artists and athletes, including its recently launched Legacy Hip-Hop Artists Division, focused on personal and corporate appearances, partnerships and endorsements. Johnson’s starring role and Collins’ campaign leadership reflect the agency’s work connecting entertainment, culture, media and business.

Additional release details, promotional events and campaign announcements will be shared as the film moves toward its February 2027 release.

About BGF Creative Agency

BGF Creative Agency is a New York metro-area branding, representation and media agency working with artists, athletes and entertainers. Its services include branding, partnerships, endorsements, appearances, media opportunities and strategic business development.

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